Today I explored more market trends that can appear within the game industry.
Products and Services
Products and services are extra things companies provide to their customers like PlayStation Store, Xbox Marketplace, Nintendo eShop etc.
Objectives and Plans
What they company plan on achieving in the next few years, for example, announcing a new game projected for release, or even games they are developing but have not yet announced.
Customers
The customers are the people that the products are sold to.
Competitors
Who the companies will be going up against when it comes to selling their games. For example, Battlefield and Call of Duty, or Fifa and PES.