This topic covers different research techniques and methods. These included:
- Videogame Player Data – This looks at who plays games, what genres they play and statistics regarding this.
- Videogame Player Awareness – Players interests, what genres they like to come back to and how your game would fit into the current market are covered here.
- Videogame Profiling – This would include information about my intended market, who would play the games and how it should be advertised.
- Consumer Behavior – This cover what would work in the genre of game I plan to make, what has worked and what hasn’t, as well as what the audience would like to see in games in this genre.
- Competitor Analysis – Used to show your understanding of the product you have made or are going to make, what the audience want and what they enjoy most. This could be done through creating surveys to collect feedback which would help in the development of my game.
- Product Research – This looks at how I can evaluate my product and ways I could get a wider response from people regarding my product.
- Advertising Placement – This covers what people like the most, what adverts work (and don’t), where I should advertise my product and the best way to do so.
- Advertising Effects – This is to decide what message I am trying to send, what to show in my advert and other aspects like whether there should be a teaser or reveal trailer.
These 8 aspects will help me greatly with the development and advertising of my game. After looking at this I have found that the use of surveys will greatly aid the development and final result of my game.